Plans & pricing

Three plans. One store.

Your plan sets the discount baked into the price of every product in the store. Delivery is the same for everyone: $3 for every $50 of groceries in your cart.

Free

$0
10% off storewide

Applied automatically to every visitor. No account, no card, no signup.

Shop with 10% off

Plus

$9.99 /mo
25% off

Every price in the store drops the moment your plan is active.

Choose Plus
Biggest savings

Premium

$14.99 /mo
40% off

Nearly half off everything. The plan for households that shop weekly.

Choose Premium
The fine print, in plain English

What the plans actually mean

01

The discount is on the shelf price

You don't collect points or wait for a rebate. Open the store and every price you see already includes your plan's discount. On a small number of lines the discount is capped so the price never falls below cost — the price shown is always the price charged.

02

Delivery, simply

$3 for every $50 of groceries in your cart (or part of). A $70 shop is $6 delivery; a $45 shop is $3. You see it update live in the cart, never as a surprise at checkout.

03

Billing day

Paid plans bill on the date you joined, every month, until you cancel. Secure recurring billing by Stripe.

04

Cancelling

Cancel anytime from your account. You keep your discount to the end of the period you've paid for, then drop back to the free 10% — you never lose the store. Details on the refunds & cancellations page.

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